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Dubai off plan project as an investment

The best investment on earth is real estate. Many people can plan their investments for some time, picture their new house, but when it comes to actual investments they hesitate and don’t know whether to go for the ready unit or off plan project. For some people it can be a very difficult decision. To buy ready unit is easier as you can see and touch what you are paying for, but when it comes to long term investments it is like getting a cat in a bag. So what is the difference?

Ready Unit 

Ready unit is a property that has already been build and ready for people to move in. This unit can be furnished or unfurnished – depending on the developer. What can be better than having a ready house to move in with everything you need? But having a house is not the only thing people are thinking while investing into real estate. Return on investments plays not less important part than the view and location of the ready unit. Once you made an investment in real estate – you are thinking on how soon you can get return on your investments. One of the main downsides on investing in ready unit is that you will get small return on investments, comparing to off plan investments. Investment in ready unit is inherent for end users.


Off Plan 

When we are talking about an off plan property we imagine construction process on some stage and development of the nearby area or community. When investing in off-plan expect higher return on investments (ROI), comparing to the ready unit. What is more, you can resell your property once it is ready or even when it is still under construction and get profit. Off plan investments is for investors.

Image source: Off Plan Property in Dubai

Benefits of investing in off plan 

If your main goal is profit, while investing into real estate market, off plan investment is the right decision for you. In order not to have any doubts and confusions between whether you should invest in ready unit or off plan project – it is important to know how you will benefit from an off plan investments.

  1. Dubai laws and regulations

Dubai Land Department (DLD) and Real Estate Regulatory Authority (RERA) handles every property issues. The fact that your property and your rights are secured and supported by the governments gives more credits towards off plan. RERA and DLD have implemented strict rules and regulations to protect the rights of investors.

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  1. Price

If you compare off plan unit price and the price of a ready unit (even from the same developer and similar layout) you will see quite significant difference. Off plan units have a lot lower prices, in contrast to ready units which makes it easier to choose. What is more, easy payment plans can make you an owner of an off plan unit only by paying 5% of the total amount. Some developers offer even 1% down payment.

  1. ROI

If you are thinking of a real estate as an investment – off plan is definitely should be your decision. Once off plan project is completed – prices of units go up. Some areas can offer even 10% – 12% ROI. Once you have a ready unit you can sell it and obtain quite imposing sum of money. Off plan is a long-term investment that will definitely result in profit.

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Now when you have an idea and main difference between ready unit and off plan investment – it will be easier to make the right decision.


If you want to know more about latest Dubai real estate projects, about investment opportunities and Dubai real estate opportunities – contact Universal Prime Real Estate at 04 277 8034.


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How to transform your apartment into buyer’s dream?

One of the main goals of every property owner is to sell apartment for the best price and as in the shortest period of time as possible. In order to achieve aimed goal property owners try to get a consultation of property advisors and advertise their property, but all these efforts can bring not very fast results, if you want to sell apartment, urgently.

What are you trying to sell? 

The main reason is that property owners, while trying to sell apartment, concentrating more on the outside marketing and selling controls, forgetting the main point – they are trying to sell apartment, not location, or developer. To take care of the property and make sure that it looks attractive to a buyer is the key. No matter what you do, a great product will definitely find its buyer. So what are those points or implementations that can be done in order to make your property look like a palace and sell apartment fast?

Smart home features. Learning Thermostat. 

So how can a regular apartment be improved and transformed from “We will check other apartments as well”, into “What are the payment details? We want to buy this property”. The answer is simple – make this apartment your own home so that you would love to spend time there. This is the most important rule but not the only one. Smart home features will make your apartment a buyer’s dream. What can be used as smart home features?

Learning thermostat can be controlled by a smartphone, adjust to the owner’s daily routine and change apartment’s temperature accordingly. It can also sense whether there is someone at home or not and use less energy while no one is at home. The feature can really make a buyer’s ears perk up because in addition to its novelty, it could also save serious amount of money. It can lower an owner’s DEWA bills by up to 20%.

Lutron Caseta Wireless. 

Lutron Caseta Wireless is a great solution for those who don’t want to come back into a dark apartment. You can switch the light on by using your phone, control the position of the shades, and even the temperature.

A smart bulb.

A Pulse smart bulb may look as a usual bulb, at first, but it has its own uniqueness. Installed wireless speakers that can be controlled from the phone directly. Since more diverse smart features mean more selling points for homeowners, this could be a great investment for people looking to kill two birds with one stone. Usage of new technologies make you sell apartment within days.

Alarm System. 

People are travelling abroad a lot, that is why it is essential to know that your apartment is safe. In this case there is nothing better than alarm systems. New owners (after you sell apartment) will only appreciate that there is nothing to worry about, while they are away.  One Link security system includes everything from Wi-Fi smoke and monoxide alarms, smart watch, smart tracker (like keys), Wi-Fi safe and programmable thermostat. Another advantage is that all these items can be controlled via iPhone.


Dubai real estate market is a very competitive market. If you do not stand out and offer something different, unique, it will be quite difficult to sell apartment at the best possible price. By implementing this strategy and using all latest hi-tech gadgets your property will be on top of people’s search.


Want to know more on how to find a buyer for your property? Contact Universal Prime Real Estate and our property advisors will let you through any real estate question.


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How to sell a property

How to sell a property? I guess every sales person had this question at least once in their career. Selling a property or a house comes up with other attributes such as choosing the right property, providing all needed information on the real estate market…but the most important is the closure of the deal, on selling property, and giving this extra service to the client. Did you get interested? Let’s look at each point, separately.

Selling a property is a long, at times complicated process that starts from the moment you meet a potential client and ends when you give him a key from a new property. In the very beginning it is important to keep the client, make him interested and ensure that YOUR property is the only one that will suit the client’s choice. So how it starts?

Leads don’t mean you got a client

Selling process of a property is impossible without a client. In the very beginning you must get a qualified lead, a potential investor (or end user) who is ready to invest into real estate property. At this stage it is very important to create this good first impression so that the client gets interested in your offer. What does it require? Good communication skills, knowledge of real estate market, and a perfect product – in your case property or a project.

Meeting a client. You should be prepared

After you got a lead and had first conversation over the phone – it’s time to meet with your potential client. At this stage all you need to do is to gain trust. Real estate investors and end users are getting more educated and informed on current trends, prices, and future forecasts of real estate market. They will come to meet you with enough knowledge. Your task is to make sure that you both speak the same language. Knowing latest market trends and converting this information correctly will only benefit both sides and bring closure of the deal closer. Usage of the correct information is the key.

Trust is the key

When you are with a client, shine with knowledge on real estate market make sure to gain trust of the client. Use right professional words, be confident while talking with a client, keep your tone of the voice high, provide the right up-to-date information and half of the job is done. After you have gave all needed details on the real estate market and you can see that the client is really interested and ready to invest – the next step comes of choosing the right property. After you know every detail on what your client is looking for, his budget and aim of investing into real estate – your task is to choose the right property. You are right, it PROPERTY, not PROPERTIES. Don’t give the client more than one option. It is important not to confuse the client, not to make him think twice and compare different properties as more questions will rise in his head. You should know his preferences and make the right choice, for him.

Documentation is where an actual selling process starts

After the unit has been chosen, by investor, it is time when the most important part comes – actual sale of a property. On this stage you will face with a lot of paperwork, rules, regulations, payment details, etc. You should be ready to provide all needed papers, to know how the documentation of a sales process goes. You must be extremely careful on preparing all the papers, submitting them, managing payments, due dates (if the client will pay in cheques), etc. knowledge in every aspect of a sales process, whether it is financial, marketing, or any other admin work, will only benefit you. Every extra knowledge, related to sales process, will make you more confident, more knowledgeable, and raise in the eyes of the client.

Think Customer, not Profit

After the selling process of the property is completed you may think that that’s it. Property has been sold, process completed from every angle – time to relax and look for another client. This is the time when customer care service begins. I don’t want to say that you should neglect your client throughout the whole process of selling a property and remember about him only after the sale has been done. Every person likes attention, and in real estate business, with a huge competition, it is important to be different, to provide special service to the client free of charge. This is when small things, small gestures will only benefit the business. After the property has been sold, all papers have been signed – send your client a small present as a “Thank you”, give a call (from time to time) just to ask how things going on. These small gestures make a huge difference as majority of businesses are concerned only on receiving money but not everyone thinks of a client. It’s time to be different – time to put the client first, and not the profit.


If you are looking for real estate investments – let Universal Prime Real Estate help in this process. Our property advisors will provide all needed details on Dubai real estate market and handle all paper work, from the beginning to the end of the selling process. Lets work together!

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Dubai mega projects

Nowadays, in our world of technologies and mega structures mega projects are taking place. The reason to such a fast progress is shift of Dubai government from oil-based economy to tourism which lead in establishment of Dubai Land which resulted in real estate boom. Construction and launch of mega projects supported economic growth of the country and established Dubai as the fastest developing city in the world, and one of the most popular tourism destination. A large number of mega projects are under construction, at the moment, taking into consideration Expo2020 preparations. Let’s take a look at some of the mega projects in details.

Museum of the Future 

“The future belongs to those who can imagine it, design it, and execute it. While others try to predict the future, we create it”. Museum of the Future will be a kind of a bridge between present and future, now and future high-tech technologies. This project aims not only to share knowledge on the future but to offer advanced courses and specialized workshops, public talks and events. It is also planned that this project will host innovation facilities and design studios with universities, companies, and research partners. The whole building will be build using 3D technologies and planned to change over time to reflect future changes.

Museum of the Future project. Picture source: Daily Mail

Aladdin City

Aladdin City project is inspired by the old tales. From the 11th century, of Aladdin and Sindbad. This project is planned to be completed in the end of 2018. This stunning project will include commercial offices together with luxurious hotels. The location of the project (Dubai Creek) will have a global cultural and historical impact and pride for generations.

The Aladdin City project. Picture source: Emirates 24/7

MBR City 

Mohammed Bin Rashid City is another one of the biggest Dubai mega projects that focuses on 4 components: theme parks, retail, art and an environment for sustainability and entrepreneurship. Mohammed Bin Rashid City project will be a home to crystal lagoon, world’s biggest mall, public beaches, world’s biggest indoor ski slope, and breathtaking architecture. This project is unique as will combine Arabic, Mediterranean, and Contemporary designs. Each area will be specifically designed to provide this feeling of uniqueness. MBR City project will also be popular among active people as it will have 9 kilometers of jogging, cycling, and walking trails. This project can be truly considered as the city within a city.

Mohammed Bin Rashid City project. Picture source:

Dubai Creek Harbour 

Dubai Creek Harbour will open totally new vision of Dubai. It will have 5 major attractions, which differs Dubai Creek Harbour from other Dubai projects or places of interest. This project is situated close to Ras Al Khor Wildlife Sanctuary which will make flamingos your daily neighbors. Japanese cherry blossom will enwrap the whole neighborhood with its soft and sweet smell. Giant man-made trees will surround the area which will make you feel as if you are in a fairytale. Not to mention watery wonders, Dubai Creek Harbour will have one of the largest choreographed fountain system, in the world. But the main attraction of Dubai Creek Harbour, its zest is new the world’s tallest building. The Tower will become a spectacular centerpiece of Dubai Creek Harbour and will surpass the famous Burj Khalifa.

Dubai Creek Harbour project. Picture source:

Dubai, with its numerous off plan projects, is becoming more and more attractive to international investors. Now, is the right time to invest into Dubai real estate. Need help of a professional property advisor? Contact Universal Prime Real Estate at 04 277 8034 and get all needed information.

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Top 5 prime locations to invest in, in Dubai

What are the prime locations to invest in?
What are the main criteria’s when it comes to investing in property, especially in such a developed city as Dubai? Most important factors are location, community, landmarks, and developer. Also, a not less important factor is whether we want to buy a ready unit or an off-plan project? Off plan and ready unit are two different investments with different appreciation and ROI. Now, let’s concentrate on what makes us choose This prime location, and not Another location, as an investment?

Dubai prime locations to be invested in.
Dubai Marina
Dubai Marina is one of the prime locations, in Dubai. It is one of the top places investors ready to invest into.
It is rightly called a pearl of Dubai. What is so special about this area and why it is consisted as one of the prime locations, for the investment? Here, at Dubai Marina, in one of the prime locations to invest in, are the newest and most impressive buildings, attractions and places of interest. This area has easy access to the downtown and other popular places, in Dubai, which makes this prime location a good place to invest in.
Business Bay
Why choose Business Bay as a prime location to invest in? This area is developing rapidly which ensures its popularity, and affordable prices for investors. One of the main advantages of investing in Business Bay is location-right off Sheikh Zayed Road, bordering Downtown Burj Dubai area, close to DIFC and the airport. A gradual shift is expected from older business districts towards Business Bay as affordability grows and the new pipeline is delivered. In a couple of years, this area will be transformed in one of the best locations to invest in.
The Palm
The Palm, Jumeirah was originally built as an 8th wonder of the world. Created primarily as a holiday destination, the Palm has a wide array of luxury hotels, predominantly found on ‘the crescent’. Though yields from the property on the Palm Jumeirah aren’t quite as high as those found in Dubai Marina or close to the Burj Khalifa, it attracts many investors from different parts of the world, as one of the prime locations. The average rental return on all property types in the area was 5.59% in 2015. Good start for a real estate investor.
Meydan is considered as one of the prime locations to invest in, as it is a part of Mohamed Bin Rashid City, with its tallest residential tower, longest indoor ski slopes and other world records. MBR city will become a city within a city with Meydan as a part of it. As MBR city developing under control of Sheikh Mohamed, there is no doubt it will have the best finishing. All this, together with the perfect location makes Meydan one of the prime locations for investors to consider.
Jumeirah Village Circle can be considered as one of the prime locations to invest into. JVC area develops rapidly, and consists of very attractive projects with an easy payment plan, to invest into. As JVC’s location, it is considered as one of the prime locations and strategic areas during Expo 2020. Even though this project is not well developed, yet it can be easily reached by Al Khail Road, Sheikh Zayed road, or Barsha road. With huge area and potential to grow, JVC will soon become home to Circle Mall, a number of schools and mosques.

How to choose the right location?
Best investment on earth is earth. Still thinking what location to choose for investment? Contact Universal Prime Real Estate, and we will provide you with the detailed information on Dubai real estate market and the best place to invest into.

Would like to invest in Dubai real estate property? Contact Universal Prime Real Estate and we will advise you on how to invest your money with the minimum risk and maximum benefit!



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